Sunday, November 7, 2010

Advertisment: Snuggie.

An advertisement I've seen lately that has been in my mind is the snuggie ad.  We all know what the blanket with sleeves is.  Or as my friends back at home call it, "the backwards robe".  I sadly must admit I have one, it was something I saw at work and HAD to have it.  This ad convinced me I needed a snuggie so I could enjoy TV with arm freedom. 

I realize this sounds ridiculous but the creators of this ad made sure to make the name stick, within the ad I don't know how many times the word snuggie or snug was mentioned.  Repetition was their key.  The style was saying all the advantages of using the snuggie like being able to enjoy everyday life.  They also showed people (of all ages) in the snuggies and the various colors you can purchase them in.

I think my chosen ad shows off the appeal because during the ad, almost everything the narrator said was reinforced with the captions below.  This ad was a good attention grabber, and it also has a semi-catchy tune.  And even better you can get snuggies in more colors and even decorated in your college or sports team oh and they also started making them for dogs :)




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